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TikTok Shop
Creator Affiliates
Brand Growth
Live Selling
Content Ops
Partnerships
TikTok Shop
Creator Affiliates
Brand Growth
Live Selling
Content Ops
Partnerships
TikTok Shop
Creator Affiliates
Brand Growth
Live Selling
Content Ops
Partnerships
What Social Scale is

One day, one focus:  
what is actually working in social commerce?

Social Scale brings together brands, creators, sellers, agencies and service providers to talk about what is working right now, what is changing, and where social commerce goes next. Not a survey of ecommerce — a room built entirely around TikTok Shop.

It lands in Anaheim during Expo West week, when most of the industry is already in town. Come for the sessions, stay for the Brand + Creator Meetup, and leave with partnerships you can act on Monday.

6 hours
Main-stage sessions and education
3 hours
Brand + Creator Meetup floor
1 day
No badge maze, no five-track sprawl
Who It's For

If your revenue moves through a feed, this is your room.

TikTok Shop Sellers
Scaling a shop and looking for the next lever.
Creators & affiliates
Looking for products worth posting about.
Agencies
Managing shops, creators and campaigns at scale.
Brands
Selling on TikTok Shop, or deciding whether to.
Ecommerce operators
Running the ops behind the growth.
SaaS & service providers
Building the tools the channel runs on.
Speakers

Operators who are doing the numbers, not describing them.

The lineup is being confirmed now.
Announcements roll out through the fall.

Scott Needham

Social Commerce & Amazon Data
Founder of SmartScout

Michelle Barnum Smith

How Brands Win on TikTok Shop
TikTok Shop Strategist / Social Sellers

To be announced

Session title
Company

To be announced

Session title
Company

Lisa Abel

From Social Discovery to Prime Delivery
Amazon, Buy with Prime & MCF

Paul Baron

Creator Commerce: Turning Content Into Revenue
Creator & Social Commerce Strategist

Liz Herrera

Sell $30k/day
AI Affiliate Army

Phil Cowley

Creator Commerce: Turning Content Into Revenue
philsmypharmacist

Daniel Leblanc

Creator Commerce: Turning Content Into Revenue
philsmypharmacist

Speaking or nominating someone? Get in touch.

Schedule

March 2, 8:00 AM to 7:00 PM

8:00 AM – 9:00 AM

Full Pass Registration

9:00 AM – 4:00 PM

Conference Programming

Main-stage speakers and working sessions all day: TikTok Shop mechanics, creator and affiliate strategy, brand growth, content, scaling, operations, and case studies from brands and creators who are hitting real numbers.
Affiliate strategy
Content velocity
Ops & fulfillment
Case studies
3:45 PM – 4:30 PM

Creator Pass Entry

Creators will not be allowed entry before 3:45 PM.
4:00 PM – 7:00 PM

Brand + Creator Meetup

The centerpiece. Brands take dedicated spaces with product, samples and affiliate terms; creators walk the floor, find products they actually want to promote, and talk deals face to face.
Event concludes at 7:00 PM.
Brands
Limited spots

Put your product in front of creators who can sell it.

From 4 to 7 PM, participating brands get an activation space on the meetup floor: showcase product, hand out samples, walk creators through your affiliate program, and sign partnerships in person. A limited number of brand spots are available.

01
Dedicated table with product, samples and swag
02
Three hours of direct creator traffic
03
Pitch affiliate terms and sign creators on the spot
04
Full conference access for your team
Exhibitors & Partners

A short list of tools and agencies worth knowing.

Location

JW Marriott Anaheim Resort

Arbor Ballroom
1775 S Clementine St, Anaheim, CA 92802

Timed with Expo West week
Most of the industry is already in Anaheim that week, so travel does double duty. Social Scale is an independent event and is not affiliated with or endorsed by Expo West.

The venue is walkable from the Anaheim Convention Center and steps from the Disneyland Resort.

Tickets

Choose Your Pass

Join us for the full conference experience, or apply for a free creator pass to attend the Brand + Creator Meetup.

Conference Pass
$249 per person
March 2, 2027 · JW Marriott Anaheim Resort
10:00 AM – 7:00 PM
Full conference programming from 9:00 AM to 4:00 PM
Access to the Brand + Creator Meetup from 4:00 PM to 7:00 PM.
Exhibitor floor access throughout the event.
Lunch
Networking with brands, creators, sellers, and platforms.
Group of five or more?
‍ us for team pricing.
Free Creator Pass
FREE *Approval required
Meet 40 participating brands, discover products to promote, and connect directly with brand teams during the Brand + Creator Meetup.
Entry from 4:00 PM to 7:00 PM only
Access to the Brand + Creator Meetup
Opportunities to connect with 40 participating brands
This pass does not include conference sessions, lunch, or admission before 4:00 PM. Creator applications must be approved before attendance is confirmed.
FAQ

Questions, answered.

What is Social Scale?

A one-day conference focused entirely on TikTok Shop and social commerce, bringing together brands, creators, sellers, agencies and service providers for sessions, a brand and creator meetup, and networking.

Who should attend?

TikTok Shop sellers, brands selling or considering selling on TikTok Shop, creators and affiliates, e-commerce operators, agencies, service providers, SaaS companies, and anyone working in or exploring social commerce.

How much are tickets?

The Conference Pass is $249 per person and includes conference programming, exhibitor floor access, lunch, and the Brand + Creator Meetup.

Creators can also apply for a free Creator Pass, subject to approval. This pass provides access to the Brand + Creator Meetup from 4:00 PM to 7:00 PM only. It does not include conference sessions, lunch, or admission before 4:00 PM.

‍Get a conference pass or apply for a free creator pass

Where is it?

The Arbor Ballroom at the JW Marriott Anaheim Resort, 1775 S Clementine St, Anaheim, California.

What time does it start and end?

Registration runs from 8:00 AM to 9:00 AM. Conference speakers and sessions begin at 9:00 AM and end at 4:00 PM. The Brand + Creator Meetup runs from 4:00 PM to 7:00 PM, and the event concludes at 7:00 PM.

Approved free Creator Pass holders may enter beginning at 4:00 PM.

Is this an official Expo West event?

No. Social Scale is an independent event scheduled during the same week because much of the industry is already in Anaheim. It is not affiliated with, sponsored by, or endorsed by Expo West or New Hope Network.

Can creators attend?

Yes! Creators and affiliates are a key part of Social Scale. The Brand + Creator Meetup gives creators the opportunity to meet 40 participating brands, discover products to promote, and explore affiliate partnerships in person.

‍Apply for a free Creator Pass. Approval is required, and this pass provides meetup access from 4:00 PM to 7:00 PM only.

Creators who want to attend the full conference can purchase a Conference Pass

How can I participate in the Brand + Creator Meetup?

Brands can apply for a brand table to showcase products, share samples, and connect directly with creators. Brand spaces are limited, and our team will follow up with availability, pricing, and setup details.

Creators can apply for a free Creator Pass to meet participating brands and explore partnership opportunities. Creator approval is required.

The Brand + Creator Meetup takes place from 4:00 PM to 7:00 PM.

How can my company exhibit or sponsor?

We have a limited number of exhibitor and sponsorship spots available. If you’re interested, we’d love to learn more about your company and see whether Social Scale is a good fit.

Apply here, and our team will follow up

What is the refund or transfer policy?

Tickets are non-refundable. However, tickets may be transferred to a colleague if you’re unable to attend. If you would like to transfer a ticket, please email office@socialscaleshow.com